European Business Strategy

Early Summer Session 2 | 3 credits | Study Tour:

European Business Strategy will be studied through intensive lectures and broad-based business analysis (assignments and case-studies) of European and Danish companies. The focus is on the European business environment and the business strategies implemented by European companies. This includes a closer look at the business impact of EU integration, institutions, decision-making, policies and regulations as well as business strategy models and European businesses in the global marketplace. In particular, European Business within the airline, travel & tourism, and beverage industries will be used as case examples.

Includes a week-long study tour to Paris, a leading business and cultural center in Europe. 

View syllabus

Prerequisites

One-semester courses in both micro- and macroeconomics at the university level.

Instructors

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  Karim Jabbar

  Cand.merc. (International Business Administration and Development Studies, Copenhagen Business School, 2001). Program Manager at the Delegation of the European Commission in Cotonou, Benin, 2002-2003. Managing Director for a travel company with subsidiaries in 5 African countries, 2004-2007. With DIS since 2009.