International Advertising

Early Summer Session 1 | 3 credits

Globalization has made the corporate world more alike, but it has not diminished the often subtle cultural and sociological differences among markets. Hence, companies working internationally are faced with the global-local dilemma: on the one hand they seek to reap the efficiency benefits of globally standardized advertising. On the other hand, national differences require specialized advertising to effectively reach target audiences in different markets.

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Field Studies

Corporate Consulting
Students will use their field studies to visit and hear from local agencies specializing in Advertising, PR, and Communications. Past visits have included Deltek, Inc. and Mannov A/S.

Instructors

”For a couple of semesters I have had students from DIS to write a pretty comprehensive report regarding international strategies and implementation plans for my company Deltek Inc. At visits in the company, I have explained about our position and objectives, and I have even been invited to be a co-professor at their final exam, which is a presentation of their findings and ideas from the report.

I have enjoyed the cooperation and I believe the students have picked up vital learnings about real business and not only the academic issues. This they have demonstrated both in discussions with me and in their presentation at final exam. As the American Deltek has just recently acquired the Danish Maconomy it has had my special attention to hear about differences between the American and the Danish way to run businesses – according to these young and enthusiastic business students.”

Jacob Thaning SVP, Global Consulting, Deltek Inc.
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