Designing Communication Campaigns
Fall & Spring
| 3 credits
| Elective
Majors:
Advertising,
Business,
Communication,
and
Marketing
Group consultations and assignments along the way will supplement the ongoing campaign assignment spanning the full semester. This team-like setting will prepare you for the awaiting life in a business environment in which the ability to organize, coordinate and present complicated information is an absolute must. This course thereby gives you a unique opportunity to prepare yourself for a professional career.
Designing Communication Campaigns is equally divided between theoretical and practical curriculum. Half the course will look into the theoretical aspects of the field, the different generations of communication paradigms and how to communicate with humans. The second half will build on those insights and address the key elements within the communications campaign that you will design for your client.
Field Studies
- Pitch Prep
- Prepare for the perfect pitch with workshop by Charlotte Thorsen, an expert rhetorician with expertise in oral presentation and non-verbal communication.
- Mannov PR
- A field trip to Mannov, Denmark’s largest and probably oldest public relations consultancy firm.
Instructors
-
Jesper Andersen
Cand. mag. (English and Rhetoric, University of Copenhagen, 2005). Former PR consultant and Head of Corporate Press Relations, VisitDenmark. Current Head of Press Relations, NCC Construction Denmark and organizer for Social Media Club Copenhagen. With DIS since 2011.
