European Business Strategy: Case Studies
Fall & Spring
| 3 credits
| Core course
| Study Tour:
Western Denmark
and
|
Berlin-Prague
|
London
Majors:
Business,
Economics,
International Business,
and
Management
European Business Strategy will be studied through intensive lectures and broad-based business analysis (assignments and case-studies) of European and Danish companies. The focus is on the European business environment and the business strategies implemented by European companies. This includes a closer look at the business impact of EU integration, institutions, decision-making, policies and regulations as well as business strategies and business models of European businesses in the global marketplace. In particular, European Business within one or two of the following industries will be studied as case examples: consumer goods, finance, pharmaceutical, and airline industry.
Prerequisites
One course each in macro- and microeconomics at the university level.
Instructors
-
Susanne Goul Hovmand
Cand.merc. (International Business, Copenhagen Business School, 1999). Marketing Research Consultant, Harrigan-Bodick, Inc. New York, 2000- 2001. TNS Gallup A/S Copenhagen, 2002-2006. External Lecturer, Copenhagen Business School, 2003-2005. With DIS since 2006.
-
Karim Jabbar
Cand.merc. (International Business Administration and Development Studies, Copenhagen Business School, 2001). Program Manager at the Delegation of the European Commission in Cotonou, Benin, 2002-2003. Managing Director for a travel company with subsidiaries in 5 African countries, 2004-2007. With DIS since 2009.
-
Niels Hald
Cand.polit. (Economics, University of Copenhagen, 1979). Secretary General and CEO, The Danish Brewers Association and The Danish Softdrink Association. Counsellor of Embassy, Deputy to the Ambassador, Permanent Representation of Denmark to the EU, 1992-1996. With DIS 1988-1992 and since 2002.
