European Business Strategy

Fall & Spring | 3 credits | Core course | Study Tour: Western Denmark | Hamburg-Berlin | London
Majors: Business and Management

European Business Strategy will be studied through intensive lectures and broad-based business analysis (assignments and case-studies) of European and Danish companies. The focus is on the European business environment and the business strategies implemented by European companies. This includes a closer look at the business impact of EU integration, institutions, decision-making, policies and regulations as well as business strategy models and European businesses in the global marketplace. In particular, European Business within the airline, travel & tourism, and beverage industries will be used as case examples.

Section A	View syllabus
Section B	View syllabus
Section C	View syllabus

Prerequisites

One course each in macro- and microeconomics at the university level.

Field Studies

Boardroom Conversations

Students will visit businesses and corporations in Copenhagen and have the opportunity to engage in dialogue with corporate officers. Past visits have included Carlsberg, SAS, Nørrebro Bryghus, and NCC Construction.

Instructors

• 

  Susanne Goul Hovmand

  Cand.Merc. (International Business, Copenhagen Business School, 1999). Marketing Research Consultant: Harrigan-Bodick, Inc. New York (2000- 01), TNS Gallup A/S Copenhagen (2002-06). External Lecturer, Copenhagen Business School (2003-05). With DIS since 2006.

• 

  Karim Jabbar

  M. Sc. in International Business Administration and Development Studies (Copenhagen Business School, 2001). Held positions as Programme Manager at the Delegation of the European Commission in Cotonou, Benin (2002-2003). Research Assistant at the Danish Institute for International Studies (2001). Managing Director for a travel company with subsidiaries in 5 African countries (2004-2007). With DIS since 2009.

• 

  Niels Hald

  Cand. polit. (Economics, University of Copenhagen, 1979). Secretary General and CEO, The Danish Brewers Association and The Danish Softdrink Association. Counsellor of Embassy, Deputy to the Ambassador, Permanent Representation of Denmark to the EU, 1992-96. With DIS 1988-92 and since 2002.