European Business Strategy
Fall & Spring
| 3 credits
| Core course
| Study Tour:
International Business: Hamburg-Berlin
International Business: London
Business,
Economics,
and
Management
This course is a case-oriented approach to the strategies of European businesses in the global marketplace with the point of departure being actual European business cases. Students will work on projects based on company visits, and within industry sectors, to gain a holistic understanding of how businesses can create value through their strategies and the nature of the business environment in the European Union (EU).
| Section A |
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| Section B |
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| Section C |
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Prerequisites
One-semester courses in both micro- and macroeconomics at the university level.
Field Studies
- Boardroom Conversations
- Students will visit businesses and corporations in Copenhagen and have the opportunity to engage in dialogue with corporate officers. Past visits have included Carlsberg, SAS, Nørrebro Bryghus, and NCC Construction.
Instructors
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Susanne Goul Hovmand
Cand.Merc. (International Business, Copenhagen Business School, 1999). Marketing Research Consultant: Harrigan-Bodick, Inc. New York (2000- 01), TNS Gallup A/S Copenhagen (2002-06). External Lecturer, Copenhagen Business School (2003-05). With DIS since 2006.
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Karim Jabbar
M. Sc. in International Business Administration and Development Studies (Copenhagen Business School, 2001). Held positions as Programme Manager at the Delegation of the European Commission in Cotonou, Benin (2002-2003). Research Assistant at the Danish Institute for International Studies (2001). Managing Director for a travel company with subsidiaries in 5 African countries (2004-2007). With DIS since 2009.
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Niels Hald
Cand. polit. (Economics, University of Copenhagen, 1979). Secretary General and CEO, The Danish Brewers Association and The Danish Softdrink Association. Counsellor of Embassy, Deputy to the Ambassador, Permanent Representation of Denmark to the EU, 1992-96. With DIS 1988-92 and since 2002.
