European Trends in Communication
Fall & Spring
| 3 credits
| Core course
| Study Tour:
Western Denmark
and
|
London
Majors:
Communication,
Journalism,
and
Media Studies
The core course offers an introduction to the field of communication in Denmark and Europe. Through field trips, case studies, guest lectures and study tours, students gain first-hand knowledge of how professionals work in a Danish and European context: from PR and strategic communication to targeting trends and political spin.
How do PR firms work with clients to communicate effectively? What are the challenges faced in issues management when working toward successful communication in a European context? An emphasis is put on Danish case studies and direct student-client relations to prepare students for communications tasks in the real world.
The course also gives a brief introduction to the Danish media landscape that will provide an understanding of the functions of the field of communication in Denmark and Europe.
To complement the focus of the course on European communication and media, the course integrates a long study tour to London. Past site visits have included lectures from prominent names in media at the London School of Economics to visits to BBC and the Guardian. Cultural activities have included visits to the Tate Modern, Short & Sweet Documentary Films, and the Tower of London.
Field Studies
- DR Byen
- Tour the headquarters of the Danish national broadcasting corporation as well as get an exclusive behind the scenes look at their newsrooms and studios.
- Nordisk Film
- Learn a bit about the Danish film industry and explore its history in comparison to other European media timelines.
Instructors
-
Søren Toft
Cand. Scient.pol. (Copenhagen University). MPA (Harvard University Kennedy School of Government). MBA (Copenhagen Business School). Current Director of Press and Public Affairs at Copenhagen Business School. With DIS since 2011.
-
Alexander Tolstrup
Cand.scient.pol. (Political Science, University of Copenhagen, 2006), M.A. (Media and Communications, Goldsmiths, University of London, 2004). Former Political Campaign Officer in England, Campaign Manager for the Conservative People’s Party in Denmark and . Currently Head of Communications at the Danish Youth Council. With DIS since 2010.
