International Marketing and Branding

Fall & Spring | 3 credits | Elective
Majors: Business, Communication, International Business, and Marketing

The overall objective of the course is to enable students to understand a company/organization’s opportunities for growth by expanding its international activities. To demonstrate this understanding, the students (in groups of app 5 persons) will produce a comprehensive Marketing Report based on a case from real business life and in cooperation with a relevant company. The style of the report will be as if the students were working as consultants for the company.

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Prerequisites

An introductory course in marketing.

Field Studies

Corporate Consulting
Students will use their field studies to develop comprehensive business plans for Copenhagen companies looking to expand their market share as part of their final project. These business plans will be presented to each company for consideration. Past visits have included software companies such as Maconomy and craft breweries such as Skands.

Instructors

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”For a couple of semesters I have had students from DIS, International Marketing, to write a pretty comprehensive report regarding international strategies and implementation plans for my company Deltek Inc. At visits in the company, I have explained about our position and objectives, and I have even been invited to be a co-professor at their final exam, which is a presentation of their findings and ideas from the report.

I have enjoyed the cooperation and I believe the students have picked up vital learnings about real business and not only the academic issues. This they have demonstrated both in discussions with me and in their presentation at final exam. As the American Deltek has just recently acquired the Danish Maconomy it has had my special attention to hear about differences between the American and the Danish way to run businesses – according to these young and enthusiastic business students.”

Jacob Thaning SVP, Global Consulting, Deltek Inc.
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