Strategic Marketing Simulation

Fall & Spring | 3 credits | Elective
Majors: Business, Economics, and Marketing

The course will cover both strategic tools and a strategic simulation game. In the latter you will apply strategic marketing management tools to business decisions in an active and changing environment. You will be part of a small product management team (typically three persons) that competes in a consumer market. Each group meets throughout the course (in and outside of class) where it will make strategic decisions on a number of variables (e.g., strategic direction, marketing mix, financials, production, consumer and segment positioning, distribution, R&D, long-term product introductions).

View syllabus

This is a Preliminary Syllabus. A further detailed version of the syllabus will be available on September 1st. Please check back at that time.

Prerequisites

One semester of both micro- and macroeconomics.

Instructors

• 

  Torsten Ringberg

  Ph.D. (Marketing, Pennsylvania State University, 2001). Advanced MBA (International Marketing, Chaminade University, Hawaii). Professor, Copenhagen Business School, Department of Marketing. Previous Associate Professor at the Lubar School of Business Administration, University of Wisconsin. With DIS since 2011.