Virtual Worlds and the Social Media

Fall & Spring | 3 credits | Elective
Majors: Communication, Media Studies, and Sociology

Human interaction has seen a vast amount of changes in the past decade thanks to the endless possibilities created by the Internet. Because social media has become a rapidly increasing platform, CEOs, politicians and other leaders all over the world are recognizing the need for direct and continual dialogue with costumers, voters and other stakeholders.

This course will survey the brief yet remarkable history of the Internet, the development of virtual worlds and the creation of communication cultures. Throughout the semester, we will examine the latest explorations of digital media and the new ways of deploying digital possibilities in business, politics and education. At the conclusion of this course, you will fully understand the impact that a digital lifestyle has on social interactions and its relation to the perception of ourselves as human beings.

Field Studies

Danish Parliament
Visit the Danish Parliament and meet with Ida Auken, an MP for Denmark’s Socialist People’s Party. Her focus is on sustainability and ethics and is an active participant in social media outreach. Students will gain a first-hand perspective on how one woman can appeal to the masses using a variety of media.
Berlingske Media
Visit to Denmark’s largest media publishing group, Berlingske Media. Pernille Tranberg, head of Digital Editorial Development, will talk about new media in old media and the future of publishing from a digital perspective.

Instructors

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This course challenges students to probe deeper into the causes and consequences of a digitized society. Technology now permeates our lives, and so rightly the course covers a rich range of disciplines: psychology, marketing, sociology, economics and education. Inger Marie creates a lively and reciprocal classroom environment; she's just as eager to learn from students as she is to teach them. 'Virtual Worlds' benefits most from its immediacy, as students analyze in-process societal changes they only think they already understand.

Tyler O'Neill Knox College, Fall 2010
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